RV Mendoza will lead Editing For Connection, a workshop in the Creator Economy track at SXSW 2027.
The session examines how pacing, timing, structure, and visual emphasis influence an audience’s attention, memory, emotion, and trust. RV will use real examples and practical frameworks to help attendees examine what viewers see, when they see it, and what they remember after a video ends.
The workshop looks beyond retention
Editing discussions often concentrate on retention and platform performance. Editing For Connection considers those measurements alongside the emotional and cognitive work performed by an edit.
A cut changes when information becomes available. A pause gives an audience time to process a line or reaction. Structure determines which facts arrive early and which are held for a later reveal. Framing, captions, and movement direct attention toward specific details.
The workshop applies these decisions to short-form content, films, branded campaigns, and educational videos. It is designed around editorial principles rather than one platform or editing application.
SXSW 2027 session details
SXSW lists Editing For Connection as a beginner workshop for Platinum and Innovation badge holders. SXSW 2027 will take place March 15–21 in Austin, Texas.
The date, time, and room have not been announced. The official SXSW listing will carry the schedule details when they are available. RV’s Editing For Connection session page provides a fuller description of the workshop and will also be updated.
Obvious Ventures is an independent production studio in Detroit. It develops and produces original projects, recurring formats, and brand collaborations with RV Mendoza.