DETROIT, November 6, 2026: Loop Earplugs partnered with Detroit creator RV Mendoza on a new social campaign for the Costco-exclusive Loop Experience 2 Plus bundle.
The brand partnership was published on Instagram on November 6. Filmed inside Costco, the influencer campaign opens with a person-on-the-street question before RV gives an unexpected answer and introduces the product.
The Reel opens with an interview question
The Reel opens with an off-camera interviewer asking RV, “What are you listening to?” Instead of naming a song, RV explains that they are listening to nothing and are overstimulated by the warehouse.
The creative uses a format common to person-on-the-street videos, then changes the expected response. RV describes this method as MAYA, or Most Advanced Yet Acceptable: begin with a structure the audience already understands, then introduce an idea that feels new within that structure.
RV then opens the Loop Experience 2 Plus package and identifies the parts included in the Costco bundle: the earplugs, a Loop Link, two sets of Loop Mute, seven extra eartip sizes, and two carry cases.
After RV puts in the earplugs, the warehouse remains active around them. The sound softens and the pace of the edit slows as RV makes their way to the food court. The campaign demonstrates the product without describing it as noise-canceling or making a medical claim.
The visual treatment becomes increasingly ethereal as RV experiences the store at a lower volume. The campaign ends with RV eating a Costco food-court hot dog, continuing the product demonstration through the end of the warehouse trip.
The Reel and two Instagram Story placements identify Loop as the sponsor. The posts direct viewers to the Costco-exclusive bundle and keep the retailer, package, and product use visible throughout the campaign.
RV’s Costco work includes brand partnerships and independent series
This collaboration joins a larger body of Costco work by RV Mendoza. RV has made independent videos about grocery shopping, membership savings, Costco Travel, family experiences, and products found in the warehouse.
RV also developed Breaking Even, a recurring consumer and comedy series produced by Obvious Ventures. The series asks whether RV can save enough money through Costco membership benefits to cover the cost of the membership.
RV’s Costco brand partnerships include a Crest campaign for a limited-time 3DWhitestrips offer. The Loop campaign uses a separate premise built around the warehouse environment, a familiar social-video format, and the function of the earplugs. Both collaborations connect the featured product with behavior Costco shoppers already understand.
RV’s first-person account of the Loop Earplugs campaign explains the creative decisions behind the product demonstration, bundle explanation, and retail setting.
About RV Mendoza
RV Mendoza is a Detroit-based creator whose work combines comedy, consumer experiences, technology, food, travel, and everyday behavior. RV’s Costco work includes independent videos, recurring formats, press coverage, and brand partnerships.
About Obvious Ventures
Obvious Ventures is an independent production studio in Detroit. The company develops and produces original projects, recurring formats, and brand collaborations with RV Mendoza.